1. Introduction
Life Energy Publications, LLC ("LEP," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our websites, use our platforms, purchase products, enroll in courses, or engage with our services.
This policy covers all properties operated by LEP, including:
- lifeenergypublications.com
- safaware.com (SAF Aware platform)
- modernholisticalchemy.com (Institute for Modern Holistic Alchemy)
- All associated subdomains and services
2. Information We Collect
Information You Provide Directly
- Contact information: name, email address, phone number, mailing address
- Account information: username, password, profile details for SAF Aware or course platform accounts
- Payment information: billing name, address, and payment method details (processed by Stripe and/or PayPal; we do not store your full card number)
- Course data: quiz responses, assignment submissions, exam results, and progress records
- SAF Aware data: questionnaire responses (Stress-120, SAF-120, Q-24), generated chains, chain history, interpretation notes, and dashboard information
- Infrared scan data: temperature readings, scan images, and related session notes collected during in-person or remote infrared scanning sessions
- Session records: scheduling information, session recordings (when applicable), and practitioner notes from chain interpretation sessions
- Communications: messages sent through contact forms, email correspondence, and testimonial submissions
- Newsletter subscriptions: name and email address provided for mailing list sign-ups
Information Collected Automatically
- Device and browser information: IP address, browser type, operating system, screen resolution, and device identifiers
- Usage data: pages visited, time spent on pages, click patterns, referring URLs, and navigation paths
- Cookies and similar technologies: session cookies, persistent cookies, and pixel tags (see Section 7)
3. How We Use Your Information
We use collected information for the following purposes:
- Service delivery: processing orders, granting course access, operating SAF Aware accounts, scheduling and conducting sessions
- Communication: responding to inquiries, sending order confirmations, course updates, and session scheduling information
- Marketing: sending newsletters, promotional emails, and updates about new courses, products, or events (with your consent; you may unsubscribe at any time)
- Course administration: tracking progress, grading assignments, issuing certificates
- Platform improvement: analyzing usage patterns to improve our websites, courses, and SAF Aware features
- Advertising: creating custom and lookalike audiences for advertising on platforms such as Google Ads and Meta (Facebook/Instagram) to reach people who may benefit from our services (see Section 7)
- Legal compliance: meeting legal obligations, enforcing our terms, and protecting our rights
4. SAF Aware and Practitioner Data
SAF Aware collects sensitive personal data through questionnaire responses and chain interpretations. We handle this data with particular care:
- Your data belongs to you. Questionnaire responses and chain history are stored in your personal account and are accessible to you at any time.
- Practitioner access: If you are working with a certified SAF™ practitioner, they may access your chain data and questionnaire responses for the purpose of conducting your session. Practitioners are bound by the SAF™ Code of Ethics to maintain confidentiality.
- No third-party sale: We do not sell, rent, or trade your SAF Aware data, questionnaire responses, infrared scan data, or chain interpretations to any third party.
- Infrared data: Infrared scan images and temperature data are stored as part of your SAF™ record and are accessible only to you and your assigned practitioner.
- Anonymized data: We may use anonymized, aggregated data (with all personally identifiable information removed) for research, platform improvement, or educational purposes.
5. Data Sharing
We share personal information only in the following circumstances:
- Service providers: third-party companies that help us operate our business, including payment processors (Stripe, PayPal), email services (SendFox), course platforms (OnlineCourseHost.com), scheduling tools (TidyCal), and website hosting (Cloudflare). These providers access only the data necessary to perform their services and are bound by their own privacy policies.
- Practitioners: certified SAF™ practitioners you choose to work with may access relevant session and SAF Aware data.
- Legal requirements: when required by law, court order, or government request.
- Business protection: to enforce our terms, protect our rights, or ensure the safety of our users.
- Business transfer: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Advertising and Analytics
We use advertising and analytics tools to understand how visitors interact with our websites and to reach potential customers. These tools may collect information about your browsing behavior:
Google
- Google Analytics: tracks website usage, traffic sources, and user behavior to help us improve our site. Google Analytics uses cookies and may collect IP addresses.
- Google Ads: we run advertising campaigns on Google Search, Display, and Shopping networks. Google may use cookies and conversion tracking to measure ad effectiveness. We may use remarketing to show ads to previous website visitors.
- Google Tag Manager: manages tracking scripts on our site.
Meta (Facebook/Instagram)
- Meta Pixel: tracks website activity to measure the effectiveness of our Facebook and Instagram advertising campaigns.
- Conversions API (CAPI): sends conversion data server-side to Meta for advertising optimization.
- Custom Audiences: we may use hashed email addresses or website visitor data to create targeted advertising audiences on Meta platforms.
You can opt out of personalized advertising through:
7. Cookies
We use cookies and similar tracking technologies for:
- Essential cookies: required for site functionality, login sessions, and shopping cart operations
- Analytics cookies: help us understand site traffic and user behavior (Google Analytics)
- Advertising cookies: used by Google and Meta to deliver relevant ads and measure campaign performance
- Preference cookies: remember your settings and preferences across visits
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
8. Data Retention
- Account data: retained for as long as your account is active, plus a reasonable period after closure for legal and administrative purposes
- SAF Aware data: questionnaire responses and chain history are retained in your account until you request deletion
- Course records: enrollment, progress, and certification records are retained indefinitely for credential verification
- Transaction records: order and payment records are retained for 7 years for tax and legal compliance
- Marketing data: retained until you unsubscribe or request removal
- Infrared scan data: retained as part of your SAF™ record until you request deletion
9. Data Security
We implement reasonable technical and organizational measures to protect your personal information, including encrypted connections (HTTPS/TLS), secure payment processing through PCI-compliant providers, and access controls on our platforms. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.
10. Your Rights
Depending on your location, you may have the following rights:
- Access: request a copy of the personal information we hold about you
- Correction: request correction of inaccurate or incomplete data
- Deletion: request deletion of your personal data (subject to legal retention requirements)
- Portability: request your data in a portable format
- Opt-out of marketing: unsubscribe from promotional emails at any time using the link in any email
- Opt-out of sale/sharing: we do not sell your personal information. If applicable laws define "sharing" to include targeted advertising, you may opt out through the methods described in Section 6.
For California Residents (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To exercise your rights, contact us at [email protected].
For EU/EEA/UK Residents (GDPR)
If you are located in the European Union, European Economic Area, or United Kingdom, you have rights under the General Data Protection Regulation, including the right to access, rectify, erase, restrict processing, and data portability. Our legal basis for processing is typically consent or legitimate interest. To exercise your rights or withdraw consent, contact us at [email protected].
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us.
12. Third-Party Links
Our websites may contain links to third-party websites and services. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policies of any third-party services you use.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect upon posting to this page, and the "Last updated" date will be revised. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the revised policy.
14. Contact
For privacy-related questions, data requests, or concerns, contact:
Life Energy Publications, LLC
Lexington, KY
Email: [email protected]
Website: lifeenergypublications.com